Privacy policy
This privacy policy explains how Maggie: Pet & Dog Care Tracker ("Maggie", "we", "us", "our") collects, uses, and protects information when you use the Maggie app and related services. We take your privacy seriously. Your pet's health records are yours, and we are committed to keeping them that way.
What information we collect
Information you enter
The primary data in Maggie is what you choose to record: your pets' names, breeds, birthdays, weights, body condition scores, vaccination records, vet visit notes, medications, health concerns, and any other events you log. This data lives on your device and, if you have a Maggie account, syncs to our secure cloud storage.
Account information
If you create an account (required for cloud sync and household sharing), we collect your email address and a hashed password. We do not store your password in plain text.
Photos and attachments
If you attach photos to events (for example, vaccination certificates or vet letters), those files are uploaded to our secure cloud storage and associated with your account. You can delete them at any time.
Usage and diagnostic data
We collect anonymised usage analytics (via Firebase Analytics) and crash reports (via Firebase Crashlytics) to help us understand how the app is used and to fix problems. This data does not identify you personally. You can opt out of analytics in the app settings on supported platforms.
Website analytics
On pawzai.com we use Google Analytics to count visits and see which pages people read. It sets cookies in your browser and records pages viewed, the referring site, and your approximate location, browser and device. We do not use it for advertising, and we do not send it anything you enter in the app. You can block it with your browser's privacy settings or the Google Analytics opt-out add-on.
How we use your information
- To provide the core app features: health tracking, reminders, and household sync.
- To operate and improve the app, diagnose crashes, and fix bugs.
- To send you important account communications (for example, security notices).
- To respond to your support requests.
We do not use your pet's health data for advertising or sell it to any third party.
How your data is stored and protected
Pet records are stored locally on your device using an encrypted local database. When you have an account, records sync to our cloud backend over an encrypted connection (TLS). Cloud data is stored in a managed Postgres database, and uploaded files in object storage, both located in the United States. Only you and the household members you explicitly invite can access your household's data.
If you use Maggie from outside the United States, including from the European Economic Area, the United Kingdom or India, your data is transferred to and processed there. Where the GDPR applies, we rely on the European Commission's Standard Contractual Clauses with our providers as the transfer mechanism.
We apply industry-standard security practices: encrypted storage, access control, and audit logging. No security system is perfect, but we take these obligations seriously.
Sharing with third parties
We do not sell your data. We share data with third parties only in the following cases:
- Service providers: We use a small number of trusted providers to operate the service, including cloud infrastructure (Cloudflare, Neon), analytics (Firebase in the app, Google Analytics on this website), and payment processing (handled by Apple App Store and Google Play on our behalf). These providers process data only as needed to provide their services and are bound by data processing agreements.
- Leo AI assistant: If you use Leo, your messages are sent to our Leo AI service for processing. Leo does not store long-term conversation history. Your pet roster context may be shared with Leo within a session to give relevant answers. Leo is not a third-party advertising service.
- Legal requirements: We may disclose data if required to do so by law or to protect the rights and safety of our users or others.
Data retention and deletion
We keep your data for as long as your account is active. If you delete your account, we begin an erasure process within 30 days. Backups may retain data for a short additional period before full deletion.
You can delete individual pet records, events, and photos at any time from within the app. To delete your account and all associated data, go to More > Account > Delete account, or contact us at privacy@pawzai.com .
Children
Maggie is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.
Your rights
Depending on where you live, you may have rights relating to your personal data, including the right to access, correct, or delete your data.
GDPR (European Economic Area and UK): If you are in the EEA or UK, you have rights under the General Data Protection Regulation including the right to access your data, object to processing, request restriction, and lodge a complaint with a supervisory authority.
United Kingdom: If you are in the United Kingdom, the UK GDPR and the Data Protection Act 2018 apply. You can ask us to show you the personal data we hold about you, to correct it, to delete it, to give you a copy of it, to restrict or object to how we use it, and to withdraw a consent you gave. You can delete your account inside the app (Settings, then Delete account) or write to us at the address below. Your data is stored in the United States; we rely on the UK International Data Transfer Agreement, or the UK Addendum to the Standard Contractual Clauses, for that transfer. You can complain to the Information Commissioner's Office (ico.org.uk). Pet records are about your pet, not about you: we collect no health information about people.
Canada: If you are in Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA) applies, and in Quebec the Act respecting the protection of personal information in the private sector (Law 25). You can ask us to show you the personal data we hold about you, to correct it, to delete it, to give you a copy of it, and to withdraw a consent you gave. You can delete your account inside the app (Settings, then Delete account) or write to us at the address below. Your data is stored in the United States. Our privacy officer can be reached at the privacy address below. You can complain to the Office of the Privacy Commissioner of Canada, or in Quebec to the Commission d'accès à l'information. Pet records are about your pet, not about you: we collect no health information about people.
Australia: If you are in Australia, the Privacy Act 1988 and the Australian Privacy Principles apply. You can ask us to show you the personal information we hold about you, to correct it, to delete it, and to give you a copy of it. You can delete your account inside the app (Settings, then Delete account) or write to us at the address below. Your information is stored in the United States, which is an overseas disclosure under the Australian Privacy Principles; we take reasonable steps so that it is handled as the Principles require. You can complain to us first, and then to the Office of the Australian Information Commissioner (oaic.gov.au). Pet records are about your pet, not about you: we collect no health information about people.
India DPDP: If you are in India, you have rights under the Digital Personal Data Protection Act 2023, including the right to access a summary of your personal data and to have inaccurate data corrected or erased.
United States: Wherever you live in the United States, you can ask us to show you the personal data we hold about you, to correct it, to delete it, or to give you a copy of it. We do not sell your personal information, and we do not share it so that other companies can advertise to you across their own sites and apps. Our subscription, analytics and crash-reporting providers act only on our instructions. You can delete your account inside the app (Settings, then Delete account) or write to us at the address below. Our website honours the Global Privacy Control signal sent by your browser as a request to opt out. Pet records are about your pet, not about you: we collect no health information about people.
To exercise any of these rights, contact us at privacy@pawzai.com . We will respond within the timeframe required by applicable law.
Changes to this policy
We may update this policy from time to time. When we make material changes, we will update the "Last updated" date and, where appropriate, notify you in the app or by email. Continued use of Maggie after changes are published means you accept the updated policy.
Contact
For any privacy-related questions or requests, contact us at privacy@pawzai.com .