Pricing

Start free. Upgrade when Leo earns it, or when the family joins in.

Free is full tracking for every pet, five Leo answers a day, and the same AI model the paid plans use. Plus is for one owner who wants Leo every day and records backed up. Pro is for a family, and Leo doing the work. There is no trial clock: Free is the trial.

Free

Everything on your phone, free for as long as you like

Free for as long as you like No card, no trial clock

  • Unlimited pets, with full records, schedules, reminders and tools
  • Leo, 5 answers a day, on the same AI model as Pro
  • Emergency guidance, always
  • Records Q&A, upcoming-care answers and product suggestions
  • Photos and documents stay on your phone, with no cloud copy
Start free

Plus

One owner, Leo every day, and your records kept safe

  • Everything in Free
  • Leo, 30 answers a day
  • Cloud backup and sync across your own devices
  • Cloud backup of photos and documents up to 2 MB each, 500 MB of storage
Get Plus in the app

Plus and Pro are subscriptions in the App Store or Google Play, annual or monthly, cancel any time. The app shows the exact price for your country before you buy. Emergency guidance is free for everyone, always.

Feature FreePlusPro
Pets UnlimitedUnlimitedUnlimited
Records, schedules, reminders and tools, on your phone FullFullFull
Leo answers a day, same AI model on every plan 530Unlimited
Leo: health questions, records Q&A, upcoming care, product suggestions IncludedIncludedIncluded
Emergency guidance AlwaysAlwaysAlways
Cloud backup and sync across your own devices Not includedIncludedIncluded
Cloud storage for photos and documents None, stays on your phone500 MB, files up to 2 MB5 GB shared by the household
Largest file backed up Not applicable2 MB5 MB photos, 10 MB documents
Share with your family Not includedNot includedIncluded
Leo write actions: reminders, vaccine plans, event logging, vet-visit prep, memory edits Not includedNot includedIncluded

Emergency guidance is free for everyone, always. Billing is a simple subscription handled by the App Store or Google Play; there is no web checkout.

Pricing questions

Is there a free trial?

No trial clock. The free tier is the trial: full tracking for every pet and Leo every day, for as long as you like. Reminders and records prove themselves over weeks, not in seven days, so we would rather you used Free properly than watched a countdown.

Do free users get a worse AI?

No. Every plan runs the same top-tier model. Free gets 5 answers a day, Plus gets 30, Pro is unlimited. Paying changes how much you can ask, not the brain.

What is the difference between Plus and Pro?

Plus is for one owner: 30 Leo answers a day, cloud backup and sync across your own devices, and cloud backup of photos and documents (500 MB, files up to 2 MB each). Pro is for a family: unlimited Leo, 5 GB of cloud storage shared by the household (HD photos up to 5 MB, documents up to 10 MB), sharing with co-parents, and Leo's write actions. You hold one plan at a time, and the app store handles switching with proration.

How many pets can I add on Free?

As many as you like, and everything on Free is full, not a sample. Plus and Pro add more Leo answers, cloud backup, and sync across devices. Pro also adds household sharing.

What happens to my photos on Free?

They stay on your phone. Free keeps no cloud copy of photos or documents. Plus and Pro back them up and sync them: Plus backs up files up to 2 MB each within 500 MB of cloud storage, and Pro allows HD photos up to 5 MB and documents up to 10 MB within 5 GB shared by the household.

What exactly are Leo's "write actions"?

Anything that changes your data from chat: creating and managing reminders, building a full vaccination plan, logging past events, preparing a shareable vet-visit briefing, and editing what Leo remembers about your pets. Leo always confirms before saving anything.

Is emergency help really free?

Yes, always, for everyone. Emergency detection runs before the AI and is never limited, metered or paywalled.

How does family sharing work?

Pro families share pets with a 6-letter invite code. Everyone sees the same records and reminders on their own phones, kept in sync.

Where do I see the price?

In the app. Open Maggie and the plan screen shows the exact amount your App Store or Google Play account will be charged, in your own currency, including any offer or discount running at the time. Prices are set for each market rather than converted from one currency, and they change, so we do not print them here where they could go stale and mislead you.

How do I cancel or delete my data?

Cancel any time through your app-store subscription settings. Account deletion has a 30-day grace period, then your data is erased server-side. The flow is built to support the erasure rights set out in GDPR and India's DPDP Act.

Maggie

Bring Maggie and Leo home

Free to start. Full tracking on your phone, and Leo is ready to meet your dog.